02nd Sep 2022

Club Tropicana: Drinks aren’t Free!

This year marks 20-20 Trustees 40th birthday. From humble beginnings to almost tripling in size since 2017, we’re meeting the team that make the magic happen. Next up is Marketing Specialist Luis Florez.

Me, myself and I. I look after 20-20 Trustee’s marketing. So planning, developing and executing activity to help build our brilliant brand. The role touches many areas, inc. content, digital, public relations and events.

I’m a Spurs fan. My first match at White Hart Lane was an exhilarating 1-1 draw with Swindon. I also saw us win the league cup at the ‘old’ Wembley… I’m not crying, you are!

I once served John Salako. It was during my first ever job with JJB Sports; getting people their trainers. I was a little star struck as I’d just seen him at Wembley vs Colombia… the one where Rene Higuita done the scorpion kick!

I’m on a 981 day streak. The app I use the most is Duolingo. It’s a language app I use to brush up on my Spanish. It makes video calls with my family on the other side of the world a little easier!

Variety is the spice of life! Enjoying my work is key. Marketing keeps you on your toes, as one day is usually completely different to the next. This week alone I’ve worked on a Podcast, Blogs, Case Studies and a Factsheet.

Valencia’s City of Arts and Science.

My Valencia hattrick. We recently visited there for the third time. It’s one of my favourite places on Earth – It’s like old world meets the future, with loads of street art poured in for good measure! The City of Arts and Science is mind-blowing… It’s like being on the set of a film!

Friendly. Fast. Fresh. That’s how I’d sum up 20-20 Trustees. The people I work with are brilliant, so it’s an honour helping volumise all their brilliant work. The speed you can get an idea from concept to live is also a nice change!

I saw the Pet Shop Boys. It was the last gig I went to. We’ve had the tickets for a few years, but they kept getting rolled over due to Covid. Anyhow, it was worth the wait… They were brilliant!

Seeing my advert on TV was cool. That was a career highlight. It was an advert for an EDF campaign I’d worked on. It screened at half time during the European Championship final (when Portugal shocked France 1-0).

I celebrated my 40th in Ibiza. It was a complete surprise arranged in secrecy by my missus; spent with friends at the resort famous for being the location of Wham’s Club Tropicana video (our bar bill contradicted the lyrics). Freddie Mercury’s old room is also now its club, complete with the biggest disco ball I’ve ever seen!

With over 40 years-experience in trusteeship, 20-20 Trustees is an award-winning professional independent trustee organisation, committed to making a difference in the world of pensions. Whatever your trustee requirement, we can help. Get in touch today!